Under pressure from the increasing demands of city life, young women are seeking new ways to connect with nature and are drawn to brands that understand that need. Our brand refresh for Botanics focused on establishing a new visual identity that showcases how nature can benefit mind body and soul.

Audience insights and data were used to create purpose-driven character profiles which were used to cast our talent and build the narrative. Shooting in an accessible urban environment, the sensorial qualities of the Botanics products were brought to life through purposeful representations of the audiences interests and lifestyle.