Reimagine the BOHO LOCS brand ecosystem into an enviable e-commerce hub with something for every customer

With the primary goal of completely refacing the Boho Locs brand in mind, I built a nuclear team consisting of a Senior Designer and Copywriter to work alongside me as Creative Director. To start the project off I decided to go back to branding basics beginning with a range of brainstorming sessions with the Founder to gain insights about the core DNA of the brand.