The small pick-me-ups that make our days brighter
Amidst all the glamour and oversaturation filters on social media, everyday women feel underrepresented in the media. To challenge this YourGoodSkin decided to reflect the day-to-day of their audience back to them. By placing the spotlight on women who give other women an everyday boost, this three part content series aimed to show how the small pick-me-ups that can make a big difference.
To bring the YourGoodSkin product promise to life, we invited three women to each ask a friend or family member who boosts their day and meet at our studio. They celebrated the small moments they share together and had the opportunity to thank each other for the boosts they recieve that don’t go unnoticed. This act of acknowledging in itself was a boost, helping to bring the product promise to life.